BRAND IDENTITY & ECOMMERCE
Value House
A consistent identity and an online shop for an Australian electronics retailer.
The business context
Electronics retail puts a large product range in front of customers. Value House needed a recognisable identity that could carry from its online shop into retail communications, packaging and marketing.
What we built
We brought the visual identity and ecommerce website together. The WordPress and WooCommerce storefront gives the product range a shopping structure, while the brand system defines how the business presents itself across different formats.
The design decisions
Navy provides a consistent base; orange adds emphasis for retail messaging. Approved logo versions and a compact icon keep the identity usable on light and dark surfaces, favicons, packaging and smaller placements.
The delivered experience
Customers can browse products and shop through the storefront. The accompanying guidelines give future designers and the business a shared reference for logos, colours, typography and layout.