Who we are
Dprime Solutions Pty Ltd ("Dprime", "we", "us", "our"), ABN 81 693 267 444, provides design and technology services to Australian businesses. We take privacy seriously and handle personal information in line with applicable Australian privacy requirements. Where the Privacy Act 1988 (Cth) applies, this includes the Australian Privacy Principles.
This policy explains what personal information we collect, how we use it, who we share it with, and what rights you have over it. If anything here is unclear, email hello@dprime.au and we will explain in plain English.
What we collect
We only collect information we actually need. That usually falls into three buckets:
Information you give us
- Your name, business name, email, and phone if you choose to share it
- Messages you send through email or forms
- Billing details when you engage us as a client, handled by our accounting software, never stored on our website
Information we collect automatically
- Security signals processed by Google reCAPTCHA when you submit an enquiry
- Server logs, including IP address, for security and debugging
- Cookies, described in the Cookies section below
Information from third parties
- Public information about your business, if you are an active or prospective client
- Data from integrations you connect, like Google Search Console if we run SEO for you
How we use it
We use the information we collect to:
- Reply to your enquiries and deliver the services you engage us for
- Send invoices and handle payments
- Improve our website, services, and internal processes
- Send updates where you have asked to receive them (you can unsubscribe any time)
- Meet our legal and regulatory obligations
We do not sell your personal information. Ever.
Who we share it with
We share information only with service providers who help us run the business, and only as much as they need to do their job. Current examples include:
- Google reCAPTCHA to assess form submissions for spam and automated abuse. This may involve device, browser and network information. See Google’s Privacy Policy and Terms of Service.
- Dprime Hosting servers located in Australia
- Accounting, backup, and monitoring services, used for agreed business purposes
We may disclose information where required or permitted by law.
Overseas service providers
Our Australian websites are hosted in Australia. This does not mean every service provider processes information only in Australia. Google reCAPTCHA and other providers may process information overseas. Where applicable, we take reasonable steps to protect information disclosed overseas and assess provider arrangements before sharing it. You can contact us for details about the providers and processing locations relevant to your enquiry or project.
Cookies and tracking
Our enquiry form uses a session cookie to validate submissions. Google reCAPTCHA may also use cookies for abuse prevention. Google Analytics loads only after you allow analytics in Cookie settings. Meta Pixel loads only after separate advertising consent. For a full breakdown, see our Cookie policy.
Your rights
You can contact us to:
- Ask what personal information we hold about you
- Ask us to correct information that is wrong or out of date
- Ask us to delete your personal information, subject to legal retention rules
- Complain about how we have handled your information
To exercise any of these rights, email hello@dprime.au. We will acknowledge your request and explain the next steps, including any information needed to verify your identity. We respond within applicable legal timeframes.
How we protect data
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. That includes:
- Australian website hosting, with access controls and security measures appropriate to the systems we use
- Restricted access to business systems
- Backup and recovery arrangements for the systems we operate
- Limited access on a need-to-know basis, reviewed regularly
Enquiries are sent to our business inbox. The form also maintains temporary counters based on a hash of the requesting IP address to limit repeated submissions. Counter records expire after 15 minutes and are removed during subsequent submissions.
How long we keep it
We keep personal information only as long as we need it to deliver services, meet legal obligations, or resolve disputes. In practice that usually means:
| Category | Retention |
|---|---|
| Enquiry messages | For as long as needed to respond, follow up and meet applicable obligations |
| Active client records | For the engagement and the period required by applicable record-keeping obligations |
| Payment records | For the period required by applicable Australian tax and record-keeping obligations |
Changes to this policy
We update this policy when our practices change or when the law requires it. We will post the new version here with an updated date. If the change is material, we will let active clients know directly.
Your tracking choices
Cookie settings lets you accept, decline or change optional tracking at any time. Choices are stored in your browser for 180 days. Google Analytics measures page visits, contact clicks and successful enquiries. We exclude enquiry contents and URL query strings from analytics events. Meta Pixel measures page visits, contact clicks and successful enquiries for advertising measurement using browser and cookie identifiers. Neither integration receives the contents of your enquiry. Google and Meta may process tracking data outside Australia. Declining either category prevents its script from loading on subsequent visits. Google Analytics can use _ga cookies; Meta Pixel can use _fbp cookies. Your preference is stored as dprime-consent-v1 in local browser storage.
ChatGPT advertising attribution
After you allow advertising tracking, this website can store an OpenAI ad-attribution value (oppref) in local browser storage as dprime-openai-attribution-v1 for up to 30 days. We remove it when you withdraw advertising consent. When server measurement is enabled, we share that attribution value and a successful enquiry event with OpenAI to measure ChatGPT ads. We do not include enquiry contents, names, email addresses, phone numbers, IP addresses or user-agent details in this event. OpenAI may process measurement data outside Australia. The OpenAI browser pixel and automatic advanced matching are not used.